The Story
I was contacted by Pamela, the owner of Charry Jack, to create a promotional video.Hers is a fashion brand that curates clothing items and creates unique outfits and looks.
The concept behind this video was to promote her brand through an important message: that a woman must love and always choose herself, break free from her own chains and prejudices, let go, and liberate herself.
From this concept, we crafted this video, carefully selecting the music as well.
Watch the 4k video here.
Afterwords
For this video, even though the budget was limited, we paid attention to every detail, from makeup to the selection of the performer and the singer who sang her cover of the famous song in the video.
I had the opportunity to express myself very creatively as well, always following the video's concept. Therefore, for the first part of the video, which is linked to the chains, I decided to shoot all handheld footage in a dark environment.
For the second part of the video, representing rebirth, we opted for a very colorful outfit, and consequently, these colors had to be enhanced in post-production.
The expressiveness and skill of the performer Erika were key in ensuring that the video's story had the right contrasting tone of voice in its two parts.
