Every video falling into this category has its own project, which I define in this case as its "soul", as it is necessary to convey what the artist has in mind and create something new and unique.
It starts with the idea, and it's understood if it can be realized with the means available, and if not, one tries to adapt and shape it according to the needs.
Once the idea is established, we move on to filming and video editing, trying to maintain the mood established at the beginning during the ideation phase.
Here beside, you can find some of my videos.