This is Just
the Beginning

The story behind this video has taught me that when you make a mistake, you must always clear your mind and start from scratch if you want to achieve the desired result.

The idea for this video was to create a video for Edileco's HR department to assist them with their recruitment announcements. Initially, along with the team, we had conceived a very "ordinary" and descriptive video, but this outcome didn't satisfy everyone because they didn't want a video of that kind. Instead, they wanted a video that would break the rules and be innovative for the HR team.

So, we literally scrapped the old video and started over, thinking outside the box, and the idea for this new video originated from a simple song:  "This is just the beginning"

Watch the video here